In a bid to foster healthier lifestyles across the nation, Amway India has celebrated National Nutrition Month with a resounding campaign themed “Nutritious Diets for Everyone.” The initiative, which engaged over 30,000 distributors and customers, highlighted the importance of balanced nutrition and the often-overlooked significance of Morning Nutrition.
Rajneesh Chopra, Managing Director of Amway India, underscored the pressing nutritional challenges in India, pointing out that unhealthy diets contribute to 56.4% of the disease burden, according to the Indian Council for Medical Research. “We aim to empower communities by providing practical nutrition solutions that promote overall well-being,” he stated.
The campaign’s “Colour Your Diet” initiative in the East region featured a blend of digital and physical interventions, including expert-led workshops, diet counseling, and health assessments. In Imphal, the response has been particularly enthusiastic. Local distributors noted a marked increase in demand for Amway’s nutritional products, with residents showing a keen interest in Morning Nutrition practices. This growing awareness reflects a broader shift towards health-conscious choices in Imphal, aligning with Amway’s mission to transform lives through sustainable dietary habits.
