Business Bureau

Amway India’s Ayurveda push targets Rs 100 crore opportunity, deepens local value chain

Amway India has expanded its presence in the Ayurveda and preventive wellness market with the launch of Nutrilite Ayurveda, unveiling nine new innovations and targeting aRs 100 crore category over the next two years. The expansion reflects the company’s assessment of growing consumer demand for plant-based and preventive healthcare, alongside the Government of India’s focus…

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Vedanta presents Jaipur Literature Festival’s 20th edition with focus on global reach and cultural impact

Vedanta will present the landmark 20th edition of the Jaipur Literature Festival (JLF) from January 14 to 18, 2027, marking two decades of literary exchange, cultural dialogue and multilingual storytelling. Supported by the Government of Rajasthan, the festival has grown into a major global platform since 2008, hosting more than 8,000 writers, speakers and artists,…

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ICICI Prudential Life launches value-momentum fund amid growing focus on equity participation

ICICI Prudential Life Insurance has launched the BSE 500 Momentum Value 50 Index Fund, adding a new rules-based investment option to its ULIP portfolio as long-term household participation in equity-linked financial products continues to expand. The fund will provide exposure to 50 companies selected from the broad BSE 500 universe and follow the ICICI Pru…

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ICICI Prudential Life unveils iProtect Smart Her for women’s evolving protection needs

ICICI Prudential Life Insurance today announced the launch of ICICI Pru iProtect Smart Her, a comprehensive term insurance plan designed specifically for women.The product combines life insurance with health management, wellness and financial flexibility features. It offers a 15% lifetime premium discount for women and a pregnancy break benefit to help manage premium commitments during…

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ICICI Prudential Life cuts savings cost ratio through technology-led efficiencies

ICICI Prudential Life Insurance has reduced its savings cost-to-premium ratio to 13.6 per cent in the first quarter of FY2027, marking a 50-basis-point decline from a year earlier, as the insurer intensified its focus on technology, automation and cost optimisation while continuing to expand its business. The insurer said sustained investments in digital infrastructure, artificial…

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ICICI Prudential expands affordable protection as insurance sector aligns with evolving financial needs

ICICI Prudential Life Insurance has launched a 10-year life cover option under its ICICI PruiProtect Smart Plus plan, reflecting the broader policy emphasis on expanding financial protection and insurance penetration in India. The new offering is aimed at customers with defined financial obligations such as home loans, children’s education goals and business loans, enabling them…

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NB Marks PR Strengthens Communication Services Across Manipur

NB Marks continues to expand its Public Relations and Advertising services across Manipur, providing strategic communication support to businesses, institutions, and government organizations from its operations in Imphal. With over 15 years of industry experience, the agency offers media relations, press conference management, advertising campaigns, crisis communication, and brand positioning services. Leveraging strong regional media…

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NPCI steps up awareness on text message scams to strengthen digital payment safety

The National Payments Corporation of India (NPCI) has intensified its consumer awareness efforts on text message scams, urging digital payment users to stay alert against fraudulent SMSs designed to steal money and personal information. As digital payments become increasingly accessible across the country, NPCI said fraudsters are exploiting social engineering tactics that create urgency, fear…

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Stayfree® banks on innovation to drive growth in India’s feminine hygiene market

Stayfree® has strengthened its growth strategy in India’s expanding feminine hygiene industry with the launch of the upgraded Stayfree® Secure XL, highlighting the increasing role of innovation and premium products in shaping consumer demand. The upgraded product introduces the ‘Pad Change Alert’ feature through the brand’s patented Double Leak Lock Technology, offering Double Protection for…

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