Amway India’s Ayurveda push targets Rs 100 crore opportunity, deepens local value chain
Amway India has expanded its presence in the Ayurveda and preventive wellness market with the launch of Nutrilite Ayurveda, unveiling nine new innovations and targeting aRs 100 crore category over the next two years. The expansion reflects the company’s assessment of growing consumer demand for plant-based and preventive healthcare, alongside the Government of India’s focus…
