Mother’s Recipe is sharpening its consumer connect strategy with the launch of a new festive campaign for its Recipe Sauces range across the North East. The initiative, branded “MOM FU: Maa ka pyaar in a new avatar,” runs from December 22, 2025 to the first week of January 2026, positioning the sauces as a fusion…
Consumers in the North East looking to recreate restaurant-style dishes at home now have an easier option, as Mother’s Recipe has launched a high-impact outdoor campaign to promote its Ready to Cook spice mixes across the region. The legacy Indian brand, trusted by households for generations, is responding to a growing trend of families and…
Krafton India’s Rising Star Programme is helping shape the country’s growing esports economy, with Manipur-based BGMI player Zalaikam (Zalaikam Haokip) emerging as one of its key success stories. The 23-year-old from Saikul began gaming in 2019 and has since built a steady competitive career inspired by leading creators such as Mortal, Athena and Dynamo. His…
Pernod Ricard India today announced the successful culmination of the Blenders Pride Fashion Tour 2025, unveiling a breakthrough interpretation of Indian craftsmanship positioned to shape Fashion’s Next Move. The finale, staged on the Hooghly River against the iconic Howrah Bridge, featured designer Anamika Khanna’s AK|OK label with actor Ishaan Khatter as showstopper. The presentation, hosted…
ICICI Prudential Life Insurance Company Limited announced the launch of the ICICI Pru Sector Leaders Index Fund, expanding its Unit Linked Insurance Plan (ULIP) offerings. The new fund seeks to provide customers exposure to leading companies across more than 20 key sectors of the Indian economy, offering a rule-based, passive investment route to long-term wealth…
Britannia NutriChoice has unveiled a new campaign centered on the idea that “one good choice makes the next one easier,” featuring Bollywood actor Aamir Khan as the face of the brand. The initiative seeks to spark everyday conversations around mindful choices, using relatable moments like deciding whether to skip sugar in tea. Conceptualised by Lowe…
Nissan’s all-new game-changing seven-seater B-MPV will be called GRAVITE and will be launched in early 2026. It is the first product to be rolled out under the brand’s refreshed and strategically curated line-up for India. Purpose-built for modern Indian families, the GRAVITE delivers exceptional versatility and modularity, redefining convenience for value-conscious households while accelerating the…
A new opportunity for young people in Manipur to build careers abroad has emerged with NSDC International partnering Manipur University to set up a Japanese Language Training Centre in Imphal. The initiative focuses on preparing youth from the state and the wider Northeast for employment opportunities in Japan through structured language training. The centre will…
Cipla Limited (BSE: 500087; NSE: CIPLA; and hereafter referred to as “Cipla”) has announced the launch of Yurpeak® (tirzepatide), a one-weekly injectable therapy for managing obesity and type 2 diabetes mellitus (T2DM)—two of the country’s most pressing health challenges. Cipla has the rights to distribute and promote Yurpeak®—the second brand of Lilly’s tirzepatide in India,…
ICICI Prudential Life Insurance has announced an industry-leading claim settlement ratio of 99.33% for the first half of FY2026, while settling death claims worth over Rs 893 crore. According to the company, the average settlement time for non-investigated cases was only 1.1 days, indicating faster financial support for policyholders and families. Company officials said the…
