
KFC’s ‘Epic Savers’ strategy drives value-based consumption
In a move aimed at strengthening its value proposition in India’s competitive quick-service restaurant (QSR) space, KFC has launched its latest pricing innovation — the ‘Epic Savers’ offer. The limited-time deal provides 9 pieces of chicken, including 7 boneless strips and 2 Hot & Crispy pieces, for just ₹299, available exclusively for dine-in across its…