Consumers in the North East looking to recreate restaurant-style dishes at home now have an easier option, as Mother’s Recipe has launched a high-impact outdoor campaign to promote its Ready to Cook spice mixes across the region. The legacy Indian brand, trusted by households for generations, is responding to a growing trend of families and young consumers cooking flavour-packed meals at home while seeking convenience, authenticity and health assurance.
The campaign, running from December 20, 2025 to the first week of January 2026, features eye-catching hoardings across Agartala, Imphal, Dimapur, Aizawl and Shillong. The visuals showcase popular restaurant-style dishes with strong appetite appeal and clear product messaging. The Ready to Cook range emphasises authentic flavours, quality ingredients and no added preservatives, making it a practical choice for busy households.
Mother’s Recipe says the North East remains a key focus area, thanks to its vibrant food culture and openness to experimenting with flavours. Executive Director Sanjana Desai said today’s consumers want “great taste with ease,” and the brand aims to bring restaurant-style flavours into daily meals.
The campaign is designed to help consumers discover convenient, tasty meal options while building familiarity and trust with the Ready to Cook range — reinforcing the simple message that restaurant-style taste can now be enjoyed at home.
