As India stands at a crucial demographic and economic phase, ICICI Prudential Life Insurance Company Limited has rolled out ICICI Pru Smart Insurance Plan Plus, a market-linked life insurance product aimed at meeting the long-term financial goals of the country’s young population. With nearly 65 per cent of Indians below the age of 35, as per the Ministry of Statistics and Programme Implementation (MoSPI), disciplined savings and long-term financial planning are seen as essential for turning aspirations into reality.
Designed for young earners, first-time investors, and professionals, the plan combines wealth creation with life insurance protection. Premiums start at ₹1,000 per month, making it an affordable entry point for those looking to begin early and stay invested to benefit from India’s growth story. The plan offers 25 fund options and four portfolio strategies, allowing customers to choose asset allocation based on their risk appetite. It also allows partial withdrawals for immediate financial needs and includes a ‘Waiver of Premium’ add-on to protect family goals in case of unforeseen events.
Vikas Gupta, Chief Product Officer at ICICI Prudential Life Insurance Company Limited, said the product is cost-effective, with the entire premium invested as per the customer’s chosen strategy.
In Imphal, financial planners note a growing interest among salaried youth and small entrepreneurs in structured, long-term investment products. With rising awareness about financial security and future planning in Manipur, ULIPs are increasingly being viewed as suitable tools for disciplined savings, especially as India is expected to become the world’s third-largest economy by 2028, according to Morgan Stanley.
