Mother’s Recipe, renowned for its traditional flavors, has launched an exclusive Northeast media campaign. Northeast India has been a key market for Mother’s Recipe and is set to enhance its outreach and deepen its presence across the region, particularly in Assam and Mizoram. The Mother’s Recipe campaign features a touching film showcasing the flavorful memories of mothers. The brand’s authenticity and personal connection with customers are reflected in its products, including chutneys, papads, pickles, cooking pastes, ready-to-cook meals, and instant mixes.
The storyline follows families as they share meals made with Mother’s Recipe products, highlighting the brand’s role in creating memorable dining experiences. Ms. Sanjana Desai, Executive Director of Mother’s Recipe said, ” Our new media campaign is designed to reach the masses and bring the authentic flavors of Mother’s Recipe to more homes in Assam and Mizoram.”
The Mother’s Recipe TVC campaign is strategically placed on regional entertainment, news, and music channels to reach a wider audience and engage viewers across various demographics. Eye-catching hoardings at strategic locations across the Northeast reinforce brand visibility and create a strong visual impact. The combination of TV and outdoor advertising ensures the campaign reaches a wide audience.
