
Frederic De Wilde: Introduce less harmful alternatives for people who don’t quit smoking
Philip Morris International (PMI) is advocating for regulatory modernization in India’s tobacco industry to introduce scientifically backed, less harmful alternatives for its 300 million tobacco users, including 100 million smokers. Speaking at the Times Group ET NOW Global Business Summit 2025, Frederic De Wilde, President SSEA, CIS & MEA Region at PMI, emphasized that progressive…