Amway India has unveiled its latest skincare innovations, the Artistry Skin Nutrition Defying Serum and Correcting Serum, designed to address early and advanced signs of skin aging. Building on the company’s existing Hydrating, Balancing, and Renewing & Firming ranges, these new offerings combine over 90 years of Nutrilite botanical expertise with advanced Artistry skin science to deliver firmer, smoother, and healthier-looking skin.
The Defying Serum targets early visible signs of aging, while the Correcting Serum focuses on advanced skin aging and loss of firmness. Crafted with 16 plant extracts sourced from Nutrilite-approved farms, the formulations emphasize safety, purity, and efficacy, aligning with growing consumer demand for plant-based, high-performance skincare products. Speaking at the launch, Rajneesh Chopra, Managing Director of Amway India, highlighted the expanding Indian skincare market, noting rising awareness, disposable incomes, and a preference for natural ingredients. “The launch of these serums reflects our commitment to blending science and nature to meet evolving consumer needs,” he said.
The introduction of these premium serums is expected to resonate with urban consumers seeking high-quality, plant-powered skincare. Local beauty retailers report a growing demand for products that combine efficacy with natural ingredients, positioning Amway’s latest launch as a timely addition to the city’s skincare offerings. Amrita Asrani, Chief Marketing Officer, added that the new serums support essential skin nutrition, offering next-gen solutions for ageless, radiant skin tailored to today’s fast-paced lifestyles.
