The grand wedding festivities of South Indian superstars Vijay Deverakonda and Rashmika Mandanna have taken the internet by storm, with every detail—from their Udaipur ceremony to their Hyderabad reception—becoming a viral sensation. While much of the focus has been on the couple’s custom-designed temple jewelry that took ten months to craft, horology enthusiasts have turned their attention to Vijay’s impeccable taste in luxury watches. During the various high-profile events, the Arjun Reddy star was spotted sporting two distinct models from the now-discontinued Rolex Cellini collection, a line known for its classic dress-watch aesthetics and understated luxury. For his star-studded reception at the Taj Krishna, Vijay paired his traditional ivory and gold ensemble with a vintage Rolex Cellini Moonphase in 18k Everose gold, a timepiece valued at approximately Rs 39 lakh, which added a touch of timeless sophistication to his regal look.
The actor’s “wedding watch” lineup didn’t stop there, as he was also seen wearing a second, more minimalist Rolex Cellini during the intimate family rituals. This model, a sleek white gold version with a leather strap estimated to be worth around Rs 11 lakh, perfectly complemented his shift toward “quiet luxury” and traditional South Indian attire. The choice of the Cellini collection is particularly noteworthy among collectors, as Rolex officially retired the line in 2023 to make way for the 1908 series, making Vijay’s pieces rare finds that emphasize his preference for heritage over mainstream trends. By opting for these horological gems instead of the more ubiquitous sporty models like the Submariner or Daytona, the actor solidified his status as a style icon who values craftsmanship and history.
The “Virosh” wedding, which has officially become the most-liked Instagram post in Asia with over 41 million combined likes, has set a new benchmark for celebrity celebrations in India. Beyond the luxury accessories, the couple has been praised for their grounded approach, including their decision to distribute sweets in sixteen cities and organize annadanam (food donation) at various temples. As the festivities conclude, the actor’s watch collection continues to serve as a masterclass for grooms-to-be on how to balance traditional heritage with modern luxury. With the couple now expected to take a well-deserved break from the spotlight, fans remain fixated on the “mythic royalty” aesthetic they brought to life, proving that sometimes, the smallest details—like a vintage watch—can make the boldest statement.
