Amway President and CEO Michael Nelson announced a ₹100 crore (USD 12 million) investment to accelerate Amway India’s growth and transformation over the next three to five years, marking a decade of local manufacturing in the country. The move highlights India’s growing importance as one of Amway’s three global manufacturing hubs, alongside the US and China.
On his maiden visit to India as CEO, Nelson emphasized the nation’s pivotal role in Amway’s global strategy. “India stands at the very core of Amway’s global vision,” he said, describing the country as a “powerhouse of potential” driven by its youthful population and thriving gig economy. The investment will focus on expanding Amway’s physical presence, strengthening distributor capabilities, and elevating customer experiences through redesigned stores and advanced training programs.
Amway India Managing Director Rajneesh Chopra said the initiative aligns with the government’s Viksit Bharat 2047 vision, aiming to foster entrepreneurship, innovation, and holistic wellbeing. Amway’s expansion is expected to create new opportunities for local distributors and wellness entrepreneurs, with rising consumer demand for nutrition, personal care, and lifestyle products. The city’s growing retail network and health-conscious consumer base position it as a key growth region in eastern India.
