ExxonMobil is celebrating the 50th anniversary of introducing Mobil 1™ motor oil to the global market. ExxonMobil plans to commemorate its 50-year Mobil 1™ brand history in 2024 through partnerships, motorsports, and virtual reality initiatives, showcasing the brand’s legacy and future plans.
Mobil 1 is the world’s leading synthetic motor oil brand, providing superior engine protection for gas-powered, hybrid, and electric cars for over 50 years. As the first full synthetic automotive motor oil, Mobil 1™ is committed to innovation, collaboration, and customer satisfaction. ExxonMobil is excited to continue shaping the future of engine protection and performance with this iconic brand. Robert Shearer, Director of Global Sponsorships stated, “The Mobil 1 brand remains dedicated to maintaining and growing meaningful relationships”.
ExxonMobil is partnering with former Formula 1 racer and McLaren driver David Coulthard to create a short film celebrating Mobil 1’s journey. The video will guide audiences through the brand’s evolution, collaborations, and technological achievements. Throughout the 2024 motorsports season, Mobil 1 will celebrate its legacy with specially designed liveries and highlights of its extensive racing history. Also Laura Bustard, Mobil 1 Global Brand Manager said, “ExxonMobil takes great pride in the Mobil 1 brand’s legacy as revolutionary synthetic motor oil”.
