Philip Morris International (PMI) is advocating for regulatory modernization in India’s tobacco industry to introduce scientifically backed, less harmful alternatives for its 300 million tobacco users, including 100 million smokers. Speaking at the Times Group ET NOW Global Business Summit 2025, Frederic De Wilde, President SSEA, CIS & MEA Region at PMI, emphasized that progressive policies can accelerate industry transformation and economic growth.
“The biggest challenge for any evolving industry is regulation. Countries that have modernized their frameworks have seen economic benefits and reduced smoking rates,” said De Wilde. He highlighted Japan, where alternative products have cut cigarette sales by 50%, and Sweden, which has Europe’s lowest smoking rates and lung cancer incidence. He urged India to implement structured regulatory policies to encourage investments and innovation.
PMI remains committed to sustainability, supporting Indian tobacco farmers through sustainable agricultural practices. The company looks forward to engaging with policymakers to align innovation with India’s regulatory priorities.
