ICICI Life Insurance unveils new brand identity, bets on simpler and more flexible customer experience
ICICI Life Insurance Limited, formerly known as ICICI Prudential Life Insurance Company Limited, on Monday unveiled its new brand identity and tagline, ‘HarKalAasaan’, positioning the rebranded insurer around a simpler, more transparent, flexible and convenient life insurance experience. The company said the new brand promise aims to shift the conversation around life insurance from merely…
