Enjoy restaurant-style taste at home: Mother’s Recipe highlights ready-to-cook spice mixes in North East campaign

Consumers in the North East looking to recreate restaurant-style dishes at home now have an easier option, as Mother’s Recipe has launched a high-impact outdoor campaign to promote its Ready to Cook spice mixes across the region. The legacy Indian brand, trusted by households for generations, is responding to a growing trend of families and…

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FAIFA calls for immediate withdrawal of sharp tobacco tax increase

In order to discourage smuggling and promote indigenous agriculture, the Federation of All India Farmer Associations (FAIFA) called on the government to reverse the notified excise rates on tobacco products and change them to revenue-neutral rates. In a statement, FAIFA stated that maintaining farmer incomes, safeguarding jobs along the value chain, and coordinating economic policy…

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Rising Star Programme propels Manipuri gamer Zalaikam into national esports spotlight

Krafton India’s Rising Star Programme is helping shape the country’s growing esports economy, with Manipur-based BGMI player Zalaikam (Zalaikam Haokip) emerging as one of its key success stories. The 23-year-old from Saikul began gaming in 2019 and has since built a steady competitive career inspired by leading creators such as Mortal, Athena and Dynamo. His…

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Overshadowed by Explosions: How T20 Cricket Dimmed the ODI Spotlight

R Ashwin’s recent statement on his YouTube stream, labeling ODI cricket as “redundant,” is significant and reflects a deeper sentiment regarding the format’s evolving place in the cricketing landscape. Historically, the 50-over format served as a crucial compromise between the brevity of T20s and the depth of Tests, becoming the mainstay of cricket’s commercial success…

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AI Set to Hit Low-Income Workers Hardest, Resilience Measures Urgently Needed

Rapid advances in artificial intelligence (AI) are reshaping global economies, bringing both opportunity and disruption. While AI can boost productivity and innovation, it also poses serious risks to employment, particularly for low-income workers. According to a recent International Monetary Fund (IMF) staff discussion note, AI is expected to affect nearly 40% of jobs worldwide and…

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