Royal Enfield’s latest women’s wear collection is a game-changer for female riders, blending fashion with functionality and sustainability. At the heart of this new range is the Streetwind Eco Riding Jacket, an innovative piece made from 75 recycled PET bottles, underscoring the brand’s commitment to eco-friendly practices.
This collection also features the Tourer Women’s Riding Jacket with top-tier CE Level 2 protection, Ride More Leggings with high-abrasion Poly Lycra, and a diverse array of lifestyle apparel including bomber jackets and leather vests. In Imphal, the market’s response has been notably positive. Local enthusiasts and dealers have observed a growing enthusiasm for premium, stylish riding gear tailored to women.
The collection’s emphasis on both performance and design aligns well with Imphal’s increasing trend towards high-quality motorcycling apparel, reflecting a shift in consumer preferences toward more sophisticated and sustainable options. Royal Enfield’s Chief Commercial Officer, Yadvinder Singh Guleria, highlighted the collection’s role in empowering women to ride with confidence and style, reinforcing the brand’s dedication to inclusivity and innovation.
