Britannia NutriChoice launches NutriPlus App for health monitoring

Britannia NutriChoice has unveiled a game-changing addition to the health-tech realm with the introduction of the NutriPlus app, developed in collaboration with Aktivo Labs. This innovative app marks a significant step towards democratizing health monitoring and promoting holistic well-being among users.

In a landscape increasingly dominated by concerns over metabolic non-communicable diseases (NCDs), the NutriPlus app offers a beacon of hope. By amalgamating cutting-edge technology with scientific expertise, the app provides users with a seamless platform to monitor their health and make informed lifestyle choices. Richard Siow, Director of Ageing Research at King’s College London, UK, commented, “The collaboration between Britannia and Aktivo Labs to develop the groundbreaking NutriPlus app has the potential to raise the awareness of millions in India about lifestyle interventions which can assist in reducing the risk of age-related NCDs.”

Amit Doshi, Chief Marketing Officer of Britannia Industries, envisions the NutriPlus app as a catalyst for positive change, empowering users to take charge of their health journey. With its intuitive interface and personalized NutriScore, the app offers users a comprehensive overview of their health status, encompassing factors like exercise, sleep, and nutrition.Gourab Mukherjee, CEO & Co-Founder of Aktivo Labs, underscores the app’s mission to revolutionize health monitoring and foster a culture of proactive wellness management.

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