In an innovative move to support fish farmers during the winter months, Godrej Agrovet Limited has rolled out a comprehensive strategy aimed at tackling the challenges posed by colder temperatures. As winter brings a drop in water temperature, fish experience slower digestion and reduced nutrient absorption, directly affecting farm productivity. Godrej Agrovet’s strategy combines scientific insights, digital platforms, and community-driven initiatives to empower farmers and ensure sustained productivity.
Dhrubajyoti Bannerjee, CEO of the Aquafeed Business at Godrej Agrovet, explained, “By leveraging digital platforms and community-driven initiatives, we’re creating a comprehensive ecosystem that empowers farmers to navigate the most challenging seasonal constraints.”
The company’s Matsya Margadarshan campaign uses Instagram, WhatsApp, and Facebook to provide expert advice, while the Aqua Mitra series fosters peer-to-peer learning. Additionally, the Godrej Aqua Insiders initiative focuses on sustainability, research, and women’s empowerment in aquaculture. This approach represents a significant leap in fish farming innovation, bridging technology with traditional practices. By offering practical tools and expert insights, Godrej Agrovet is transforming the way farmers tackle seasonal challenges, improving productivity, and driving sustainable growth across the industry.
