Myntra is gearing up for its Big Fashion Festival (BFF) from October 8, expanding its festive shopping proposition with more than 8 million styles, 100+ new brand and collection launches and 21,000 emerging brands and labels.
The latest edition will feature twice the number of styles compared with the previous edition, with demand expected to rise across metro and non-metro markets. Myntra said 13,000 emerging brands will make their BFF debut, supported through its Seller Growth Connect initiatives, technology and access to its 80 million-plus monthly active users.
The festival will span fashion, beauty, sports, jewellery, watches, home and lifestyle, with brands including H&M, MANGO, Levi’s, Nike, adidas, Tommy Hilfiger and Vero Moda. Celebrity-led launches include collaborations involving Alia Bhatt, Kareena Kapoor, Janhvi Kapoor, Ananya Panday and Shraddha Kapoor, while international collaborations include Calvin Klein-Sadie Sink and AEO-Sydney Sweeney.
Myntra will also strengthen its technology-led shopping proposition through AI-powered tools such as MyFashionGPT, My Stylist and Size & Fit Intelligence. Its M-Now service will offer 1.5 lakh styles from 1,500 brands across 12 cities, with deliveries starting in 30 minutes.
To manage the festive surge, Myntra has created more than 26,000 seasonal jobs, including 350-plus roles for differently-abled individuals.
