ICICI Prudential targets retirement market with new Gold Pension Savings plan

ICICI Prudential Life Insurance has launched ICICI Pru Gold Pension Savings, a bonus-linked pension plan aimed at strengthening long-term retirement planning amid India’s rapidly ageing population and rising demand for financial security in post-retirement years. Citing estimates from the National Commission on Population, the insurer said one in every seven Indians is expected to be a senior citizen by 2036, with the elderly population projected to reach 230 million, underscoring the need for structured retirement solutions.

The company said the plan combines capital protection with bonus-linked wealth creation while offering policyholders the flexibility to make partial withdrawals of up to 25% in case of major life events or illnesses. At maturity, customers can withdraw up to 60% of the accumulated corpus as a tax-free lump sum, while the remaining amount can be used to purchase an annuity for guaranteed lifelong income. The product also includes complimentary health check-ups and wellness services.Vikas Gupta, Chief Product Officer, ICICI Prudential Life Insurance Company Ltd., said the plan has been designed to help customers transition from active earning years to retirement with financial certainty, emergency liquidity and long-term income security. The company illustrated that a 40-year-old investing ₹1.5 lakh annually for 10 years could accumulate a retirement corpus of ₹44 lakh at an assumed 8% annual return, or ₹25 lakh at a 4% annual return by the age of 60.

In Imphal, retirement-focused investment products are gaining traction as more salaried employees, professionals and self-employed individuals seek disciplined long-term savings. With increasing awareness about retirement planning and changing family support structures, products offering capital safety, tax-efficient benefits, emergency liquidity and guaranteed lifelong income are expected to witness growing demand in Manipur’s evolving financial services market.

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