From Noise to Meaning: Industry Session Explores the True Link Between Advertising and Branding

In a marketplace crowded with competing messages, the challenge for brands is no longer just being seen—it is being remembered. This theme took center stage at a recent industry session in Kathmandu hosted by the Advertising Association Nepal (AAN) in collaboration with the International Advertising Association (IAA).Titled “The Synergy of Advertising and Branding,” the workshop…

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Sajibu Nongma Panba Kumhei Festival to Be Observed by Four Communities

In a noteworthy cultural initiative designed to foster unity and preserve indigenous traditions, four communities in the state—Meetei, Kabui, Chothe, and Maring—have agreed to collectively celebrate the Sajibu Nongma Panba Kumhei Festival starting this year. This festival will commence on the first day of Sajibu (Sajibu Nongma Panba Cheiraoba) under a unified arrangement. To facilitate…

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Governor Pays Visit to Assam Rifles’ 26 Sector Headquarters

Governor Ajay Kumar Bhalla, accompanied by the First Lady, visited the Assam Rifles Headquarters at Pallel in Kakching district to welcome a 23-member team returning from the National Integration Tour 2025–2026. This diverse group, including leaders from Civil Society Organizations (CSOs) and members of Self-Help Groups, undertook a 15-day journey to key Indian cities: Ahmedabad,…

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DAE Joint Secretary Reviews PM SHRI Schools in Kakching

Sandeep Raj, Joint Secretary and Financial Adviser of the Department of Atomic Energy, visited PM SHRI (Pradhan Mantri Schools for Rising India) scheme schools in the Kakching district. Accompanying him were education officials and district administration members, including Ng. Bhogendra Meitei, the Director of Education (S), and P. Shantikumar, Additional District Magistrate. During his visit…

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Explosion Rocks Wangjing New Market Area

A hand grenade attack occurred on February 22, around 10:40 pm, targeting a betel leaf shop owned by Ningthoujam Roben in Wangjing Heirok crossing, Thoubal district. Although there were no casualties due to the late hour, the explosion damaged the shop’s shutter and roofing sheets as well as an adjacent shop’s door. Roben, who has…

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Unregulated Mining Threatens Sengmai River Ecosystem

Water is crucial for human survival and civilization, with rivers playing an essential role in sustaining life and ecological balance. In Manipur, prolonged dry spells and insufficient rainfall have led to acute water scarcity for many. The Sengmai River, a primary water source for locals in Kakching, faces severe threats from excessive sand and stone…

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