BHIM Payments App’s new brand ambassador – MS Dhoni
NPCI BHIM Services Limited (NBSL) has appointed former India cricket captain Mahendra Singh Dhoni as the brand ambassador for the BHIM Payments App, now positioned as “Bharat Ka Apna Payments App.” The move, announced as BHIM nears its tenth year, is presented as a strategic push toward greater scale, inclusion and long‑term user confidence. NBSL…
